Purchase receipt messages: Promotional messages: Account notification Check regularly to make sure your domain isn’t listed as unsafe with Google Safe Browsing.For example, messages from a domain called might have From: headers like this: Messages of the same category should have the same email address in the From: header.For example, don't include content about promotions in purchase receipt messages. Don't mix different types of content in the same messages.For example, use one IP address for sending account notifications and a different IP address for sending promotional messages.
If you must send from multiple IP addresses, use different IP addresses for different types of messages.
Ideally, send all messages from the same IP address. Set up valid reverse DNS records of your IP addresses that point to your domain. To reduce the chances that messages from your domain are sent to spam or blocked by Gmail, follow the general best practices in this section. Use Postmaster Tools to monitor information about messages sent from your domain to Gmail users.įollow best practices for sending to Gmail. Review and follow the best practices in this article for sending email to Gmail users. If you use a domain provider but you manage your own email service, we recommend you: Large email providers such as Google, AOL, and Yahoo, typically follow these guidelines. If you use a third-party email service provider with your domain, make sure the provider follows the guidelines in this article. Message rejected by Google Groups: If your message is rejected when sending to a work or school Google group, go to sender guidelines for work or school accounts. Bounced mail to one user: If you’re getting bounced messages when sending to a single Gmail user, read how to fix bounced emails. This article doesn't provide solutions to these issues: This policy is part of the Google Workspace Acceptable Use Policy. Using a Google Workspace account to send mail? Be sure to review the Spam and abuse policy in Gmail. We can't guarantee messages will pass Gmail’s spam filters. Note: Gmail doesn't accept allowlist requests from third-party email senders. Email addresses for Google Workspace work or school accounts don’t include the guidelines in this article reduces the chances that: 
A personal Gmail account, ending in A work or school Gmail account from Google Workspace.A Gmail user is anyone with one of these Gmail account types: These guidelines are for anyone who sends email to Gmail users. Use the guidelines in this article help ensure messages are delivered as expected to Gmail's inbox. The tips in this article reduce the likelihood that Gmail blocks messages, or marks messages as spam This article was previously called Bulk sender guidelines.
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